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Uchwepheshe we-Semalt uchaza umehluko phakathi kwe-desktop ye-desktop ne-SEO yeselula

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Ekuthengiseni kwe-digital, amasu amaningi we-SEO awacabangi ngamadivayisi abavakashisebenzisa ukufinyelela iwebhusayithi. Iningi lamabhizinisi ngokushesha likhohlwe ukwandisa amawebhusayithi abo ekusebenzeni kwefoni yeselula lapho befezaukuthuthukiswa kwewebhusayithi. Ucwaningo lwamuva luveze ukuthi amafoni omakhalekhukhwini athatha ama-desktops ekufakeni i-intanethi ngesilinganiso se-4%. Ngaphezu kwalokho,okuningi kwe-traffic injini yokusesha livela kumafoni eselula, hhayi kuma-desktop e-PC njengalawa ngaphambili.

Amanye amabhizinisi athatha le nzuzo ukugcwalisa igebe lemakethe. Ngokwesibonelo,iningi labantu basebenzisa umakhalekhukhwini ukuphequlula i-intanethi. NgoJanuwari kulo nyaka, i-Google yenza kucacile ukuthi enye yezindlela zazo i-algorithm yazoAmanethiwekhi amawebhusayithi yindlela indlela amasayithi eselula aphendula ngayo - infographic online creator.

Ukusebenzisa injini yokusesha kuhilela ukwandisa ukubonakala kwewebhusayithi inthanethi.Izinjini zokusesha zihlanganyela kule nqubo. Iningi lezindinganiso zabo zibandakanya ukwenza amawebhusayithi ayenobungane. Kusuka kumthuthukisi wewebhuiphuzu lokubuka, ama-SEO amaqhinga amaningi amawebhusayithi axhumano asebenza kahle ahluke ngokuphelele ukuthi inguqulo yedeskithophu isebenza kanjani.

I-SEO yeselula ihlukile ku-desktop ejwayelekile ye-desktop. Uchwepheshe we i-Semalt Izinkonzo Zedivolumu, uRoss Barber uchaza izici zalehluko.

  • Indawo yangaphakathi yemiphumela..I-Google ngenhloso ibeka imiphumela yendawo ephakeme ngeselulaamadivaysi. Lokhu kuthuthukiswa kwenza i-SEO yangakini ifaneleke ngokuphelele kuwebhusayithi yeselula. Ukuseshwa kwe-Geo-modified kungafinyelela kumadivayisi weselula ngokushesha kunalokhobafika kuma-desktops. Ngesikhathi esifanayo, indlela efanayo edeskithophu ingaholela kokuqukethwe okuphindaphindiwe ezizindeni eziningi. Ngenxa yalokho, iningiizinkampani azizinaki lo mthelela. Noma kunjalo, ungazuza kulokhu ngokusebenzisa izizinda ze-canonical kwiwebhusayithi yakho yedeskithophu. Ngesikhathi esifanayo,Ukulungisa okuqukethwe kwisayithi yakho yeselula kuzobuyisela isixhumanisi sakho kanye negunya lekhasi ngokuqondisa kabusha okungu-301.
  • Izinkinobho zokushaya izingcingo zokushaya izingcingo. Abasebenzisi abaningi bewebhu baya kwiwebhusayithi ngolwazi nomaukuthenga. Amafoni omakhalekhukhwini adinga izinkinobho ezinkulu ezihlukanisiwe. Lesi sici sivumela abasebenzisi be-smartphone ukuthi bangakhathazeki nge-screen yabo yokuthintaokokufaka. Noma kunjalo, isikhombisi segundane singakwazi ukuhlukanisa izixhumanisi eziseduze kakhulu bese uchofoza ngamunye ngokufanele.
  • Okuqukethwe. Kuwo wonke umsebenzi wokuthengisa we-digital, amagama angukhiye nokuqukethwe yimibono esemqoka.Ukusebenzisa injini yokusesha kuhloswe ngamagama angukhiye nokuqukethwe. Nokho, indlela obeka ngayo amagama angukhiye kwiwebhusayithi yeselula akuyona indlelaihamba kwisayithi yedeskithophu. Isibonelo, ama-desktops adinga ukufaneleka kwe-brand kanye nokwazisa ulwazi. Ngenxa yalesi sizathu, okuqukethwe kwedeskithophu kungabafinyelela kumazwi angu-1000 bese usefonini encane ukuze ufake okuqukethwe ngokuhle. Kodwa-ke, lokhu akusiyo icala lomakhalekhukhwiniamawebhusayithi. Iziphequluli zefoni zisebenza kahle ngamafonti amakhulu nokuqukethwe okusukela kumazwi angu-300 kuya kumagama angu-700.

Isiphetho

Amabhizinisi amaningi awahluleki ekuqalisweni kwemizamo yeselula lapho behlelaamawebhusayithi. Kunezindlela eziningi lapho i-SEO yeselula ihluke khona kwi-SEO yedeskithophu. Isibonelo, inqubo yeselula ye-SEO iqala ukusebenzisa kancaneokuqukethwe kumafonti amakhulu okuphambene nalokho i-Google efuna ekubekeni kokuqukethwe kwi-PC yedeskithophu. Amabhizinisi amaningi enzaamasayithi abo abanobungane abasebenzisa amaselula asevele evuna izinzuzo kulesi sinyathelo. Ngakho-ke, lokhu kungezwani kungasiza imikhankaso yakho ye-SEOukwandisa ukuphuma futhi uthole izivakashi eziningi kusuka kumadivayisi eselula.

November 27, 2017
Uchwepheshe we-Semalt uchaza umehluko phakathi kwe-desktop ye-desktop ne-SEO yeselula
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