Back to Question Center
0

Isazi Semalt Sichaza Indlela Yokusebenzisa Imithombo Yomphakathi Yezokukhangisa Nge-imeyili

1 answers:
Umbhalo

Kuwo wonke amabhizinisi e-intanethi, ukuhlala uxhumane namakhasimende kungumgodi wegolide wokumaketha. Cishe zonke izinkampani zigijima i-SEO, ezinye izimpahla ziphakamisa ukuqwashisa ngokuqhuba i-imeyili yokuthengisa noma umkhankaso wezokuxhumana. Ukumaketha nge-imeyili kusiza abathengi be-digital ukuthola amakhasimende abo namakhasimende angakwazi. Imithombo yezokuxhumana iyinkundla enamandla engathuthukisa ukuthengisa kwe-imeyili ngokushesha kakhulu. Imidiya yezenhlalakahle isiza imikhiqizo yokwenza ukuba khona kwe-intanethi echibini lapho abafundi abaningi bokuqukethwe kwakho kwe-inthanethi kufinyelela khona.

Kulesi sihloko, uJulia Vashneva, iMenenja Yokuphumelela Kwamakhasimende Semalt , uhlanganise uhlu lwezindlela ezahlukene ongazisebenzisa ezinye izingosi zokuxhumana zenhlalo ezakhayo ukuze wakhe uhlu lwakho lwe-imeyili.

Izidingo ezijwayelekile zezokuxhumana zomphakathi.

Uma usebenzisa ama-social media, uzodinga izinto ezimbili eziyinhloko cishe kuwo wonke amawebhusayithi:

  1. I-Magnet okuhola. Lesi sipho samahhala esibamba umthengi ukuthola isampula yamahhala yomkhiqizo wakho, isb., I-eBook yamahhala, iphephandaba noma ividiyo. Sebenzisa ubhalisile we-imeyli ekahle ukwenza umlingo wokuhola wamahhala ozobamba iqhaza ku-niche yakho. Uma une-freebie engaphezu kweyodwa, ungavaleli ikhasi lakho lezombusazwe. Esikhundleni salokho, bangeze endaweni ethile kumawebhusayithi akho njengeSigaba seNsiza noma Isikhungo sokuFunda.
  2. I-Squeeze Page. Yilapho ikhasimende lizofika kusayithi lakho ngokuchofoza. Kufanele iqoqe ulwazi oluncane mayelana neklayenti kodwa angaphezu kwamagama amabili, injongo, kanye ne-imeyili. Imibuzo eminingi kakhulu izosabisa izivakashi.

Indlela yokusebenzisa amapulatifomu avamile ezokuxhumana nabantu ekuqoqeni ama-imeyili.

  1. Facebook.
  • Amathebhu ngokwezifiso atholakala ku-Facebook..Ukusebenzisa amathuluzi okuzenzakalela we-SEO njenge-Woobox Static HTML, ungahlela-yenza ikhasi lakho lokufometha lamagnet eliphambili.
  • Incazelo yomkhiqizo. Ungayifaka kwenye yamakhasi noma endaweni yokuchaza ekhasini lakho. Yabelana ngama-URL womlenze wakho ohola lapha. Incazelo ichazwe ezinhlamvu ezingu-160 futhi iqinisekisa ukuthi i-URL yamagnetti ayikho mahhala kwamanye amathebhu alicucile.
  • Inkinobho ye-Call-to-Action Yekhasi le-Facebook. Ungasebenzisa inkinobho yokubhalisa kwimenyu yezinkinobho zokufaka. Xhumanisa ekhasini lakho lokucindezela noma ikhasi lokufika kokuqukethwe kwakho. Ukusebenzisa isithombe sekhava esikhuthaza ikholi yakho esenzweni yisiphakamiso esilandelayo.
  • ukukhangisa kwe-Facebook. Le nsimu enemithombo kakhulu yokuthola izilaleli zakho. Ungakwazi ukwenza ngezifiso izithakazelo, inani labantu, ubudala, kanye nendawo ukuze wenze ukukhangisa okubhekiswe ngaphezulu.
  • Ikhasi le-Facebook Ikhasi Lokunamathisela. Lokhu kungafaka umlenze wakho oholayo. Ungakwazi futhi ukunamathisela isixhumanisi esithombeni sekhava.
  1. Twitter.
  • i-Twitter Bio ne-URL. Sebenzisa iphaneli yokuchaza ukuze ukhuthaze umlenze wakho oholayo. Esigabeni se-URL, sebenzisa ikhasi lakho le-website lokukhipha noma ukuxhumanisa okuholela. Lesi sixhumanisi sizoze sithenge emiphumeleni yosesho yombuzo. Gwema ama-hashtag, izimbambo ze-@username nezinye izinto ezixubile zilindele ukuthi i-URL yekhasi lakho lokucindezela liyenze liphumelele.
  • Sebenzisa isici 'se-Twitter Lead Generation Card'. Ungakwazi ukuqoqa ama-imeyili ngqo nalesi sici. Kungaphakathi kwesigaba sezikhangiso.
  • isofthiwe ye-Twitter. Isibonelo, i-SalesForce. Lokhu kuzokuqondisa ukwenza umhombandlela. Ungalanda futhi izinhlu ze-imeyili kusuka kwisithonjana se-'Download Leads 'se-Twitter futhi usebenzise izinhlu ze-imeyili eziqoqwe kuhlelo lakho lokumaketha. Futhi, cabanga ukuthi i-Twitter isekela ukukhangisa njenge-Facebook.

Imithombo yezokuxhumana ingakusiza ukwakha uhlu lwemeyili kusuka kumakhasimende akho. Ukusebenzisa amathiphu angenhla, umuntu angazuza ematheni ahlukahlukene abezindaba abezindaba njengama-imeyili, ama-backlink, nezinkinobho zokushaya izinyathelo. I-LinkedIn ne-Pinterest nayo isebenza njenge-Twitter ne-Facebook.

November 27, 2017
Isazi Semalt Sichaza Indlela Yokusebenzisa Imithombo Yomphakathi Yezokukhangisa Nge-imeyili
Reply