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I-Semalt: Kungani Udingeka Ukugxila KuMakethe Okungaphakathi KweDivaysi

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Okwamanje, ngenxa yokumaketha kanye nezinzuzo ezivela kuwo, zendabukoamabhizinisi aqala ukuqaphela ukuthi bazozuza ngaphezulu uma bamukela ukumaketha kwe-digital.

"Unyaka weselula" yilokhu okukhulunywa ngezwe ledijithali iminyaka eminingana.Kutjhiwo ukuthi unyaka we-2014 wawungowesithathu olandelako "unyaka weselula". Iminyaka elandelayo, kuze kube ngu-2016, nayo yathola lokhuukumemeza ngokusho kwe-LifeHack. Libhekisela ekukhuphukeni kancane kancane kwamadivayisi eselula ekhula ukuba abe obala kakhuluipulatifomu esetshenziselwa ukuphequlula iwebhu hhayi ngonyaka othize.

Umphathi wePhasimende Impumelelo Semalt ,U-Andrew Dyhan, unikeza ukuqonda ngezinto ezibalulekile zokumaketha kwendawo ye-digital kanye nokubaluleka kwayo kwamanje.

Izibalo zikhombisa ukuthi:

  • Imali yokukhangisa ye-Facebook yokulinganisa ngo-2016 yayiyizigidi ezingu-26 zamaRandi. Amadivayisi weselulazenziwe ngamaphesenti angama-80 alowo ($ 21.98 billion)
  • Kuze kube ngamaphesenti angu-69 we-digital display display trace emuva kumadivayisi eselula.
  • Ngabasebenzisi abangaphezu kwezigidi ezingu-500, ama-Instagram amanani njengenhlalo ekhula ngokusheshainethiwekhi futhi ihlanganisa kalula nge-Facebook marketing.

Ukwehlisa idatha kusuka ku-Thrive Analytics, okuthunyelwe kwe-e-Marketer, amabhizinisi amancane naphakathie-United States icebo lokusebenzisa okuningi ekukhangiseni ngokugcizelela kakhulu ukuhamba ngezimoto ngo-2017. Isizathu salesi sinqumo ukuthi ngaphezuluabantu bayaqhubeka beba namakhompyutha. Amaphesenti angamashumi ayisishiyagalolunye abasebenzisi be-intanethi e-United States bane-smartphone esekelwe imiphumela elandelayoI-ComScore. Ezinye zezizathu zokuthi kungani ama-Smartphones eqhubeka nokwanda ngoba i-Apple yenze uchungechunge lwe-C,I-Android inamakhompiyutha aphansi okuphethwe yizintambo eziningi, futhi indawo enamandla yesibili yezimakethe ze-smartphone.

Amanye amathuba okuba ibhizinisi lizuze lokhu:

  • Izikhangiso ze-Google AdWords ne-Facebook zokuqondiswa kwendawo.
  • Izihlungi ze-SnapChat zokukhomba abasebenzisi endaweni ethile..
  • Ukukhangisa kwe-Yelp kusiza ngokubeka amabhizinisi kumaphrofayli okuncintisana eYelp.
  • ukukhula kwama-Instagram nokuthandwa.

Amabhizinisi wendabuko kufanele asebenzise inzuzo yesitimela. Ngaphandle kwalokho,abadlali abaphezulu bayokukhipha.

i-Amazon

Uma abantu bekhuluma ngebhizinisi nokuthengisa, isiteji se-Amazon sijika njalophezulu ezingxoxweni zabo. Abasebenzisi abangaphezu kwezigidi ezingu-80 babhalisela ibhizinisi eliyinhloko le-Amazon. Imali yokubhaliselwa yonyaka ngonyaka we-AmazonU- $ 8 billion, hhayi ukukhokhela izindleko zeLungu eliyinhloko.

i-Amazon iwela ngaphansi kwesigaba samabhizinisi amakhulu. Umbuzo wukuthi aibhizinisi elincane noma lendawo lingabambisana nezinkampani ezinkulu ezinjalo. Kungenzeka kakhulu kodwa kudinga umsebenzi omningi kusuka kubathengisi babo.

Yikuphi ukukhangisa okuncane okumele kwenziwe khona

Kunezindawo ezine amabhizinisi adinga ukubheka ukuthi azosinda yiniumhlaba wedijithali. Angase angasebenzi kuwo wonke amabhizinisi, kodwa asebenza njengamaphuzu aqala kakhulu:

  • 1. Ukukhangisa okusekelwe endaweni usebenzisa i-Facebook, noma i-Instagram.
  • 2. Ukuqala kokuqalisa ukusiza amakhasimende ukuhleleka nokuthenga okungaxhunyiwe ku-intanethi okunjalonjenge-Seamless, Instacart, Caviar, nasePostmates.
  • 3. Ukuhlinzeka okuhlangenwe nakho okusitolo esiphezulu noma izindawo ezethula amakhasimendengokuthenga okulula.
  • 4. Yakha iziteshi ze-e-commerce. Ngalokhu, umuntu kufanele asebenzise amathuluzi afana nalokhuukuphinda uhlose ngokuxhumana nabantu (Facebook) ukwandisa ukuthengisa.

Isiphetho

Akulula amabhizinisi amancane ngenxa yokuncintisana okunzima. Ngethemba,ukuqonda okuvela ku-Semalt kuveza izinto ezimbalwa abangayenza ukuze bahlale befanele futhi baqhubeke bekhula.

November 27, 2017
I-Semalt: Kungani Udingeka Ukugxila KuMakethe Okungaphakathi KweDivaysi
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